“Squarespace provides today’s creator and entrepreneurs, like Zendaya, with everything they need to thrive through our all-in-one platform,” said Anthony Casalena, founder and CEO of Squarespace. “I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André ‘3000' Benjamin.” “As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” said Zendaya. A playful riff on the company's “Everything to Sell Anything” campaign, “Everything to Shell Anything” celebrates this dynamic new era of commerce that is revolutionising the world’s economy.
From established small businesses, to the new generation of creators and entrepreneurs, Squarespace’s tools allow anyone to sell physical and digital products including content, classes, appointments, experiences, and more. Squarespace’s mission is to help people with creative ideas stand out and succeed. The story unfolds with narration from master of verse André ‘3000' Benjamin, who chronicles Sally's business transformation, from selling seashells to selling everything from seashell serenity sessions, tours of the seaside and more with the help of Squarespace. Inspired by the classic tongue twister Sally Sells Seashells, the spot features Zendaya as Sally, an entrepreneur looking to grow her seashell selling business. The advertisement, directed by Edgar Wright, tells a modern tale about one of the most beloved entrepreneurs of all time. He's lovely in person and a dream to work with.Squarespace has revealed its eighth Super Bowl campaign starring Zendaya and featuring a special appearance by André ‘3000' Benjamin. She calls filming an "overall good experience," adding, "I really enjoyed working with Edgar Wright as I am a big fan of his work. RELATED VIDEO: Zendaya on Importance of Taking Time Away from Social Media: 'It Would Kind of Make Me Anxious' "I was incredibly excited to have the opportunity to work and create with Edgar Wright and André 3000." So when they came to me with the idea to modernize the tongue twister 'Sally Sold Seashells by the Seashore,' I was drawn to it," Zendaya tells PEOPLE.
"I've been a Squarespace user for a while, so I'm familiar with the brand on a personal level.
#Sally by the seashore driver#
The spot was helmed by Baby Driver director Edgar Wright. Squarespace had previously shared a teaser clip of the ad, their first produced by an in-house creative team. RELATED: Zendaya Shares Note on Rue's Addiction in Euphoria Season 2: 'Redemption Is Possible' "Sally was such a seaside sensation, she also sold swanky seashell accessories, seashells serenity sessions, savory seaside snacks, even seashell excursions."Įventually, the 25-year-old "sailed into the setting sun as a seashell celebrity," says Benjamin, to which the actress responds, "Shucks." "So, her seashells started selling," Benjamin says, as Zendaya's business booms and she cycles through multiple outfit changes. But the seashells didn't sell so well, so Sally set up a seashell store on Squarespace." A narration by singer and actor André "3000" Benjamin explains, "Sally sold seashells by the seashore. Playing off the classic children's tongue-twister about a girl named Sally, the video starts with a dismayed Zendaya grappling with slow seashell sales.
#Sally by the seashore full#
The Euphoria actress' full Super Bowl 2022 commercial for Squarespace has been released ahead of Sunday's big game and, in it, Zendaya transforms into a purveyor of seashells.
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